Nudie Jeans

Nudie Jeans Menswear Collection

Nudie is passionate about jeans. This Swedish denim brand doesn’t favour short term trends, but instead delivers a collection of jeans which you’ll want in your wardrobe for a life time. The Nudie collection ‘is tight, like a rock band, reflecting the feeling of everyday life’. It goes beyond producing a product to fulfill a need or function. The Nudie collection is all about longevity. Denim that ages beautifully, forms as a second skin to its wearer and gains character as it lives on. The more you wear your Nudie jeans the more beautiful they become, the colour fades but the character of the denim comes to life.

Focused on making a difference to global environmental issues, Nudie’s denim producers are ahead of the game in the development of organic denim. Every element of the production of the Nudie collection is organic. From organic production of cotton to spinning and dying the yarn according to ecological procedures, using potato starch and pre-reduced indigo. For fit, character and environmental brownie points, look no further than Nudie denim.