New York based Theory has been redefining contemporary fashion since its launch in 1997. With a focus on clean lines and simple silhouettes, the brand has become renowned for its minimalistic designs and fashion edge.

Renowned for perfecting the ‘model-off-duty’ look with its easy-to-wear staples, fine fabrics and muted tones, Theory is the go-to label for wardrobe essentials. From the perfect white shirt to the oversized knit, shop Theory for classic pieces that will transcend seasons.