Theory

Theory Womenswear Collection

Crisp, clean and chic – since its conception in 1997, the Theory philosophy has centred around this mantra, ensuring seasonal collections tailored to the modern woman’s lifestyle, bridging comfortable clothing with an innately chic and sexy aesthetic.

Simple design values allow for the clothing label, founded in New York, to create clean silhouettes, using quality fabrics to deliver consistently beautiful collections. Furthermore, Theory pride themselves as holding superb fit as a key driver in their success.

Founded by Andrew Rosen, the contemporary ready-to-wear Theory collection provides beautiful yet simplistic pieces, perfect for creating basic yet continually elegant wardrobe builders.