She Died Of Beauty

She Died Of Beauty Womenswear Collection

The quirky brand She Died of Beauty is the brainchild of Supermodel Erin O’Connor, launched in 2010 with her best friend and stylist Kate Half Penny.

The collection pokes fun at the ever serious fashion industry, twisting polite sentiment into naughty yet frivolous statements which will appeal to all fashion lovers. The brand and collection uses typography that plays on the brand name and typical fashion jargon, with slogans such as ‘She Died of Perfection’.

The tees are classic essentials with a twist, using a chic monochrome colour palette creating a celebrity following from Rhianna to Mylenne Klass.