Joseph

Joseph Womenswear Collection

Towards the end of the 1960’s, Casablanca born visionary hairdresser, Joseph Ettedgui foresaw a revolution in the way fashion was bought. Using his keen instincts, Joseph turned his hand to creating a boutique that was more magazine-chic than clothes shop. Essentially, it was somewhere to discover new ideas in fashion and style, whilst remaining a place to promote design talent and nurture the eponymous Joseph label.

Today, Joseph remains at the helm of accessible fashion, constantly exploring and reworking classic styles, focusing on fit, tailoring and creating wearable clothes with a cool urban aesthetic. Steeped in heritage, the contemporary Joseph collections, under the artistic direction of creative thinker Alain Snege, inject dynamic fashionability through the use of sumptuous fabrics, minimalist styling and signature sophisticated pieces.