YMC
Founded in 1995 by Fraser Moss and Jimmy Collins in London,
YMC is an abbreviation for thought-provoking mantra ‘You Must Create’.
Conceived to counter pretentious trend-led fashion, YMC pioneers stylish yet functional clothing, inspired by traditional military and work uniform as well as 1980s sportswear. This core vision has won the brand a loyal following.
The collection contains varsity-influenced sweatshirts, patterned basics and classic jackets.