Project E Menswear Collection
What started off as a basic screen printed t-shirt business, over the past 15 years Project E has grown upwards and outwards, producing lines of clothes that capture the attention of celebrities and stylists alike.
A dream was born by Michael and Gina Hecht, who wished to target a niche market, of contemporary wearers, which resulted in designs that captured the essence of Middle America, with there campy Vintage Americana Line. Taking inspiration from every day symbols such as billboards, they were able to incorporate a sense of fun with fashion flare into a range of men’s t-shirts.
With their signature symbol ‘XX’ making each of their alternative preppy tees even more iconic, the couple found great success and continued to grown into lines for producing full ranges from trousers to shirts.