Evisu

Evisu Menswear Collection

Taking their name from Evis, the Buddhist god of prosperity, Evisu jeans hail from Japanese designer Hidehiko Yamane, bursting onto the fashion scene in the early nineties. The concept behind the brand was to create a premium range of denim wear using the more traditional, labour intensive methods, preferred by Yamane. The range has since expanded into other areas such as logo tees and jackets.

In the beginning the famous ‘seagull logo’ was hand painted onto each pair of jeans, developing over the years with new more exuberant detail and designs becoming available as the popularity of the brand grew. The wide variety of designs available, based around this original simple idea, cements the Evisu Jean as a contemporary style classic.