Creative Recreation

Creative Recreation Footwear Collection

Launched in Orange County, California by Robert Nand and Richard Cofinco, their vision for Creative Recreation was to go beyond the traditional separation of men’s athletic and dress shoes to focus on the intersection of the two, giving them a niche appeal.

By developing standard shoe silhouettes to serve as blank canvasses, this enabled Nand and Cofinco to apply distinctive colour palettes and carefully fuse fabrics ranging from leathers, suedes and artificial snakeskin. This process together with limited production runs offers the consumer something more of a collector’s piece than a mass consumed athletic shoe.

With a growing cult and strong celebrity following from Zac Efron, Puff Daddy to Robert Downey Jnr., who love the aesthetic versatility of the stylish old school trainer. Creative Recreation continue to target the boy who isn’t quite ready to give up the comforts of his trainer, but is no longer drawn to the flashy bright patents or overstated loud prints.