Billionaire Boys Club

Billionaire Boys Club Menswear Collection

Billionaire Boys Club is a modern luxury street wear brand, hailing from Japan. The brand is a result of a collaboration between Grammy award winning music producer Pharrell Williams and Nigo, a pioneer in the Japanese luxury street wear market. The brand consists of printed T-shirts and sweatshirts, casual denim and goretex blazers; produced in very limited quantities, using the highest quality materials and manufactured in Japan.

The brand appeals primarily to men aged 16-30, ranging from corporate executives to college students to professional athletes and musicians. The company ethos states: ‘Wealth is of the heart and mind, not of the pocket”.