Established in 1996 in Stockholm, Sweden, Acne began life as a jeans brand offering one simplistic denim style that rapidly became adored by stylists the world over. From this singular style of minimalist jeans, designed by current Creative Director Johnny Johansson, Acne launched its first ‘Acne Jeans’ collection in 1998.

From this true denim heritage, Acne has evolved to offer cool chic, deliberately simple and effortlessly beautiful ready to wear, denim, shoes and accessories. Awarded numerous accolades over the years, including ‘Best Designer’ by ELLE magazine, Acne’s sheer uncomplicated, wearable collections are built up from individualistic dresses, contemporary jersey tee’s and timeless leathers.

Thoroughly Scandinavian in nature and design, Acne’s acronym and brand philosophy represents what remains at the heart of the brand… “Ambition to Create Novel Expressions”.

Established in 1996 in Stockholm, Sweden, Acne began life as a jeans brand offering one simplistic denim style that rapidly became adored by stylists the world over. From this singular style of minimalist jeans, designed by current Creative Director Johnny Johansson, Acne launched its first ‘Acne Jeans’ collection in 1998.

From this true denim heritage, Acne has evolved to offer cool chic, deliberately simple and effortlessly beautiful ready to wear, denim, shoes and accessories. Awarded numerous accolades over the years, including ‘Best Designer’ by ELLE magazine, Acne’s sheer uncomplicated, wearable collections are built up from individualistic dresses, contemporary jersey tee’s and timeless leathers.

Thoroughly Scandinavian in nature and design, Acne’s acronym and brand philosophy represents what remains at the heart of the brand… “Ambition to Create Novel Expressions”.